Factors Affecting Retailer’S Satisfaction Towards Distributors of North Gujarat Region

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:16/ Issue: 6) DOI: 10.29070/JASRAE
Authors: Palash T. Aacharya*, Deepesh D. Dasani, Rajeshkumar Kiri,
Subjects: Multidisciplinary Academic Research

Year: May, 2019
Volume: 16 / Issue: 6
Pages: 56 - 63 (8)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/p/89490
Published On: May, 2019

Article Details

Factors Affecting Retailer’s Satisfaction towards Distributors of North Gujarat Region | Original Article

Palash T. Aacharya*, Deepesh D. Dasani, Rajeshkumar Kiri, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

Download PDF

View HTML

ABSTRACT:

This Study shows the direction of A Study on the retailer’s satisfaction towards distributors of FMCG products (Real, Gopal & Balaji) within Mehsana of North Gujarat region. Using the regression analysis test for analyzed the data collected from a survey sample of 200 retailers of FMCG product. Regression analysis gives the output that Trust, Commitment; and Dependence is impact of the retailer’s satisfaction towards the distributor. This research gives the massage level of satisfaction of retailers towards the distributor of the FMCG product.