The Influence of Celebrity Endorsers on Customer Buying Behavior

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:19/ Issue: 1) DOI: 10.29070/JASRAE
Authors: Sandhya Sharma*, Sanoj Singh,
Subjects: Multidisciplinary Academic Research

Year: Jan, 2022
Volume: 19 / Issue: 1
Pages: 235 - 242 (8)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/I/a/305725
Published On: Jan, 2022

Article Details

The Influence of Celebrity Endorsers on Customer Buying Behavior | Original Article

Sandhya Sharma*, Sanoj Singh, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

Despite the rise of numerous promotional methods in recent years, advertising remains the most popular way to promote a product. Celebrity endorsement facilitates the sales of the product or service in a competitive industry. It is also important for brand recall because the consumer can easily recall the goods that is connected with their favourite person. The celebrity endorsers will explain how to use the product as well as the benefits it offers, as well as why customers should buy it. Celebrities are said to appear in nearly 20 of all Television commercials, and advertisers pay celebrities hundreds of millions for their facilities.