Marketing of E-Learning Services in India | Original Article

ABSTRACT:

In the age of globalization and technological revolution, E-learning is emerging as a potential delivery medium for education and training. Electronic learning (or e-Learning or eLearning) is a type of Technology supported educationlearning (TSL) where the medium of instruction is computer technology. Although e-learning has potential in India, adoption has been slow and will need a major marketing and awareness effort. In India, globalization has generated a good vibration and life for education. E-learning technologies have great potential to spread learning however, the benefits of these technologies have to reach the rural masses of India, otherwise they will be one of the causes of the Digital Divide. In India, there has been an upsurge in the number of students going for management education. But, before management institutes embark on this e-learning journey, it is important to assess student readiness for this medium. This study is about to analyze the recent trends in E-Learning practices and its role on development of society.