Impact of Globalization on Consumerism – A Case Study of Meerut District | Original Article

ABSTRACT:

The adjustment in the global guideline of economy is clear and evident. The attack of market-situated framework over the free enterprise strategy is tolerating on 'the reason that the unreasonable communication of aggressive powers will yield the best portion of our financial assets, the most reduced costs, the most noteworthy quality and the best material advancement.' Globalization in its present instantiation is the combination of private enterprise and trend setting innovations, additionally called techno-capital. Consumerism is probably going to command the Indian market in the following thousand years, because of the financial changes introduced and the few understandings marked under the World Trade Organization. The progress will be from a dominatingly venders' market to a purchaser's market where the decision practiced by the customer will be impacted by the dimension of shopper mindfulness accomplished. While globalization is the prevailing authority of the present age, consumerism has turned into the premise of its riches. The present routine about consumerism cultivates certain types of personality, (for example, self at play, communicated in displays, diversions, and epicurean ways of life) where dreams of oneself can be explain in virtual domains. The present examination is an endeavour to ponder the effect of globalization on consumerism in Meerut through the picked statistic and financial factors. The examination attempts to grasp reality behind the rising consumerism among the urban working class of India, with uncommon reference to Meerut.