Article Details

Overview on Retailing and Apparel Retailing in India | Original Article

Taruna Oberoi*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

ABSTRACT:

Apparel is one of the fundamental necessities of human civilization alongside sustenance, water and haven. The Apparel Industry reflects people’s ways of life and demonstrates their social and monetary status. The Apparel and Textile industry is India’s second biggest industry after the IT Industry. College students as a youthful shopper group have increased huge significance from marketers lately on account of their developing acquiring power. Consumer behavior towards products and services are continually changing. To make an appropriate marketing mix, retailers must need to consider this change with a clear understanding of consumer behavior. Consumer behavior can be defined as the process a consumer uses to settle on purchase decisions. At the point when consumers frame an attitude toward an item, they make evaluative relationship between the item and its Apparel is an item classification that mirrors consumer's identity qualities