Digital Marketing in the Flat World – An Ethical Way | Original Article

ABSTRACT:

Digital concept is a contextual issue of our times in the advanced, civilized and updating world, which prefers new age goods and services. The scientific modification of business marketing methods have attracted a large amount of buyers across the flat world. The India has been a land of ethical values and morality both for living and business. Sustainable business development with consistent growth was the emphasis for business firms in great manner. The study has focused upon the twin objectives the ethical boundaries of business marketing system and to study the impact as well as mechanism of factors for digital marketing system. Hence this paper emphasizes upon both primary and secondary data.Thus, the study revises about basic concept, risks and challenges along with impact as well as influential factors for business marketing system in the core of present digital scenario with the concern of ethical issues.