A Study of Cooperative Marketing and Its Opportunities for Economic Development in India | Original Article

ABSTRACT:

Part of cooperative marketing society has been shrinked as of late because of different economic and specialized components. In show cooperative ecosystem cooperative marketing has been decreased to useless level as supply chain management has extended its compass and mechanical mediation has developed the extent of marketing past constrained skyline. In such changed situation manageability is prime worry for cooperative marketing society. Cooperative marketing social orders are requested by the agriculturists themselves and the advantages are circled around the parts subordinate upon the measure of the create promoted by them. Rustic marketing cooperatives have going up against a couple of issues, their display isn't up to the engraving in view of lacking working capital, customary techniques for marketing, nonattendance of particular support, untrained staff, and nonappearance of sponsorship from summit marketing social orders.