Quality Gurus: A Framework for Comparison and Implications | Original Article

ABSTRACT:

Today, when consumers are Quality conscious, leadership in the market, can only be attained through quality products and services. The concept of “quality” is subjective, and it means different things to different people. Therefore, the purpose of this paper is to analyse various Quality Guru Concepts and Approaches within industries. This paper also provides an overview and understanding of the literature on Quality. The objective is to determine various critical factors from various philosophies for successful implementation. This paper is presented in three parts: firstly, it discusses Quality, views on Quality with the ideas of changing definitions; secondly, it examines various approaches of the quality guru and concludes by synthesizing the information in the literature into a coherent framework in an attempt to portray the key components of various quality concepts of various experts. Quality is regarded as a prime weapon and has become an essential seal of approval in the eyes of customers. The Globalisation has resulted in increased economic competition and a growing awareness of the value of quality product and services to success. Today, when consumers are Quality conscious, leadership in the market, can only be attained through quality products and services. The concept of “quality” is subjective; meaning different things to different people resulted in various definitions, none of which is universally accepted. The definition of quality depends largely on the orientation of the individual involved. As Reeves and Bednar, (1994) point out, no single definition of quality fits every situation with respect to measurement, generalizability, usefulness to management, and relevance to customers. Quality is regarded as a multidimensional concept Garvin (1984).