Development of Online Customer Community Strategy and Customer Experience Management Strategies | Original Article

ABSTRACT:

The purpose of this paper is to focus on the significance of Customer Experience Management (CEM) in association as a rule and Higher Education Institutions (HIE) especially as reasonable examination, Winning new clients is significantly more troublesome and considerably more costly than holding existing clients. To deal with a client's involvement, it needed to comprehend what is "client encounter" really implies and comprehend the passionate elements influence the client association with association to improve his reliability, Maintaining an enthusiastic association requires precise administration of the clients' encounters with an association and its offerings from the clients' viewpoints. With utilizing learning administration frameworks association qualities the client encounter administration and upgrades the client reliability and separates the association from its rivals. Businesses that have decided to implement an online customer community and want advice on where to start and the steps to launching a successful customer-centric social business strategy.