Article Details

Consumer Behavior towards Sports Bike Users in Kurnool Town of Andhra Pradesh State | Original Article

S. Aneel Amrutha Raju*, G. Ramakrishna, D. Chandrasekhar Naidu, in International Journal of Information Technology and Management | IT & Management


The study of Consumer behavior plays a key role in marketing. All the marketing activities related to companies are customer centric. As youth population is increasing in India , the sales of sports bikes also increasing simultaneously. This study is aimed to identify the factors that influence the consumer buying behavior of the sports bike users in Kurnool town of Andhra Pradesh state. The survey is mainly focused on the buying behavior of sports bike consumers and analyzing their satisfaction levels.