Article Details

The Role on Study of Corporate Alliance & Networks | Original Article

Zita Usha Fernandes*, Dr. G. D. Singh, in International Journal of Information Technology and Management | IT & Management


The primary focus of research on corporate alliances & network has been to ask the focuses on understanding some of the reasons Corporate enter alliances, structure them in certain ways, manage and change them, and the performance benefits sought from them. More important, this leads to an avoidance of the focuses on some of the conditions under which certain behavior and performance outcomes are likely. This study poses the corporate alliances and network highlights an important set of conditions deriving from the social networks in which corporate, firms come to be placed that influences their behavior and performance related to alliances. It demonstrates how social networks can be influential in the creation and success of corporate alliances and shows how a perspective informed by the structural embeddedness of Corporate can provide important new insights into some of the key current issues on strategic corporate alliances & network.