Article Details

Digital Marketing and its Impact on Start UPS | Original Article

Jasneet Kaur*, in International Journal of Information Technology and Management | IT & Management


Startups in the modern business world confront new and different obstacles and possibilities every day, with digital marketing emerging as a game-changer. The significance of online advertising for young businesses, with special emphasis on its effects on expansion, brand awareness, and consumer participation. Social media marketing, content marketing, search engine optimization (SEO), email marketing, and pay-per-click advertising are just few of the many strategies and approaches that fall under the umbrella of digital marketing. Startups may now compete more successfully in already saturated sectors with the help of these digital tools for establishing a strong online presence. Startups may reach their intended audience more cheaply with digital marketing. Digital marketing helps businesses to make the most of their limited resources, as opposed to more conventional forms of advertising that often need significant financial outlays. Using data-driven insights, social media interactions, and appealing content, startups may better target their marketing to the interests of their target demographic.