Consumer behaviour Perspective towards Organic Products | Original Article

ABSTRACT:

Increasing organic formation in the country is dependent on the availability of organic input and output. To improve organic production in India, a more sophisticated marketing infrastructure is urgently required. This paper made a sincere effort to explore how Indian consumers feel about organic products and their marketing. Based on the data, it appears that the majority of consumers, especially those living in cities, have a strong preference for organic food. Demand for organic products is rising, but supply is extremely low because of the area's poor marketing of organic goods. Many factors contribute to this problem, including a dearth of organic farmers, a retail sector with too few outlets, a failure to educate consumers, and so on. If both farmers and the government in India are serious about promoting organic farming, then the country's marketing infrastructure will flourish. Many people's perspectives on products and services have shifted as a result of the COVID-19 epidemic. They are becoming more and more cognizant of the perils of disregarding Earth's needs. There was already a trend toward greater environmental awareness and sustainability before the pandemic, but the spread of COVID-19 has expedited this trend and inspired many more individuals to take action. To that end, the health problem may increase demand for organic foods, which are those that are not genetically modified and are instead grown using sustainable farming practices. Understanding the habits of these organic food purchasers is crucial for stores looking to cater to them.