A Study of Factors Affecting Investment Decision of Women Investors | Original Article

ABSTRACT:

Indian women are now currently engaging in all spheres of society, including but not limited to the classroom, the political arena, the media, the scientific community, technological sphere. Women's participation in investing their surplus funds has increased in recent years however, their success in doing so still depends on factors like their risk tolerance, the sway they have with their social circle, and how difficult it is for them to learn about and gain access to cutting-edge financial tools. The purpose of this study is to determine whether aspects of the investment environment in Ghaziabad, Pune, Kolkata, Coimbatore, Bangalore, Hyderabad influence women's investment decisions. Results from a study of 2,680 educated women investors in the selected locations show that attachment, information sources, risk tolerance, quality of life, and autonomy all play a role in determining investing strategies. The study relies on in-depth interviews with professional women conducted with the aid of a pre-designed questionnaire. Advisors, distributors, investors, academics will all find this study to be quite helpful.