Consumer derision-marking processes in EMarketing and their impact on agricultural marketing | Original Article

ABSTRACT:

The Internet is the foundation of today's world. Imagining life without the Internet is difficult for customers since E-Marketing has transformed the market and the brains of the consumers, as they are able to search the Internet for information on whatever they want, anytime they want. Several theories and models have been produced by academics to describe the decision-making process of consumers, but today we need to investigate consumer behaviour in the digital realm very precisely. Therefore this study focuses on studying Consumer derision-marking processes in E-Marketing and their impact on agricultural marketing.