Article Details

A Study of Advertising Influence on Sustainable Consumer Products | Original Article

Varun Kumar Singh*, Hemant Kumar Singh, in International Journal of Information Technology and Management | IT & Management

ABSTRACT:

Advertising is a powerful marketing tool for mass sales and distribution. One method is via advertising marketing. It may be used to market items and services, as well as ideas. Advertisements may be used to boost demand for generic or branded products. Advertising adequacy is mostly decided by how a prospective consumer reacts to and considers an advertisement. The success of advertising is determined by how efficiently it handles transactions. As a consequence, advertising is often employed as a single variable to explain deal shifts. The report focuses on the Consumer Sustainable Industry's Challenges. Media's Impact on Advertising, Advertising's Impact on Consumer Sustainable Buyers, Advertising's Impact on Refrigerator Buyers, Advertising's Impact on TV Buyers, Advertising's Impact on Detergent Powder Buyers.