The Influence of new media on Political Communication | Original Article

ABSTRACT:

The voter awareness techniques, new media and media enterprises that influence political parties in developing economies through their network partners are explored. As a rule, politicians in developing countries play a bigger role than those in the more industrialized western nations. A new media campaign was used to affect four major characteristics of the vote bank strategy in the 2014 Indian legislative elections by analyzing how political management issues were managed and controlled by new media collaborators. A political institution must constantly monitor, evaluate, synthesize, and display political information gathered through social media, Social media platforms to examine as well as an enormous amount of data to filter through