A Review of Benefits and Pre-Implementation Considerations of E-Crm

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:19/ Issue: 1) DOI: 10.29070/JASRAE
Authors: Swati Sharma*, Narendra Singh,
Subjects: Multidisciplinary Academic Research

Year: Jan, 2022
Volume: 19 / Issue: 1
Pages: 304 - 309 (6)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/p/305905
Published On: Jan, 2022

Article Details

A review of benefits and Pre-implementation considerations of e-CRM | Original Article

Swati Sharma*, Narendra Singh, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

Download PDF

View HTML

ABSTRACT:

Customers' Relationship Management (ECRM) is the most recent paradigm in the field. As more and more firms go online, electronic customer relationship management (ECRM) is becoming more important. A company's conventional brick-and-mortar methods are no longer sufficient for web-enabled businesses. As a result, these businesses must keep up with the times rather than lag behind them. Papers like this one promote ECRM, examine its advantages, and identify the issues that must be addressed before its adoption.