A Study on Customer‟s Attitude and Fintech Industry Adoption | Original Article

ABSTRACT:

The goal of the study is to find out how consumers think about FinTech and what factors influence their adoption of the technology. FinTech is a new industry that uses technology to help people manage their money better.Fintech, or financial technology, is a term used to describe any technology that provides financial services through software, such as online banking, mobile payment applications or evenelectronic money. It is a broad category that includes many different technologies, but the main aim is to change the way consumers and businesses access their finance and compete with traditional financial services. For instance, phone pay, Bharatpays, google pay, amazon pay, NEFT, etc. The data was collected from 166 respondents in Pune region using the structured questionnaire to determine customer preferences.According to the report, more consumers use digital payment services since they reduce the danger of cash theft and also it makes money available to customers whenever it needed i.e., easyaccessibility of their money, save‟s time. This changed the customers attitude and adoption towards Fintech Industry.