Impact of Digital Marketing Transformation of Healthcare Industries | Original Article

ABSTRACT:

Changes in the organisational environment make digital marketing of business necessary. However, increasing turbulence in the organisational environment not only results in the emergence of new market conditions, but also in the development of new stakeholder demands in light of rising occupational stress as well as other health issues that may have an impact on today's society's quality of life. The digitization of health procedures expands the provision of health services to a larger number of people, as well as the ability to track their health status. affects not just one's quality of life, but also the process's potential and the quality of the health services given.