Article Details

Ethical marketing in India | Original Article

Kamal Kishor Kurdia*, H S Panwar, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

ABSTRACT:

Ethical marketing, as the name implies, is a sort of marketing in which businesses attempt to sell their goods and services by not just focusing on the product and its advantages, but also considering how society would gain from the product's or service's entrance into the market. There are a number of complaints and allegations that marketing is immoral. The most typical criticisms are that it encourages consumerism, makes implausible promises in marketing, and charges unethical prices, among other things. Regardless of these arguments, marketers must concentrate on improving their ethical standards. Ethical Marketing, Principles of Ethical Marketing, Ethical Values in Marketing, Aspects of Ethical Marketing, and other topics were mostly explored in this research. The Evolution of Marketing Ethics over Time, Ethical Decision Making in Marketing Factors Affecting It, Marketing ethics a utilitarian perspective Issues in Marketing Ethics, Ethics in Marketing What It Is and What It Isn't, and Ethics Compliance Programs