Marketing of horticultural products in Muzaffarpur district of Bihar | Original Article

ABSTRACT:

Bihar is mainly an agricultural state with a large proportion of the population deriving their livelihoods from agriculture directly or indirectly. As the yields from agriculture tended to stagnate, a move towards diversification in agriculture through activities like horticulture, pisciculture, apiculture, dairy farming etc became necessary. Over the last few years, Bihar has emerged as a leader in horticultural farming. Muzaffarpur has emerged as the hub of horticultural production. The article examines the issues pertaining to marketing of horticultural products in Muzaffarpur district using primary as well as secondary data.