Article Details

A Review of Marketing Strategy in Internet Marketing | Original Article

Ganesh Wadekar*, Deepak Tiwari, in International Journal of Information Technology and Management | IT & Management


It is a company's entire strategy for attracting and converting potential customers into buyers of its products or services. In addition to the company's value proposition and core brand message, a marketing plan includes information on the demographics of the target audience. This paper show introduction of marketing, internet strategy, internet marketing scenario, market strategy in new economy firm.