Impact of E-Banking Services With Customer Attitude & Satisfaction With Special Reference to Mumbai & Pune Region

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:15/ Issue: 4) DOI: 10.29070/JASRAE
Authors: Meenal Katiyar*, Pramod Gupta, Sunil Surte,
Subjects: Multidisciplinary Academic Research

Year: Jun, 2018
Volume: 15 / Issue: 4
Pages: 688 - 692 (5)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/p/304616
Published On: Jun, 2018

Article Details

Impact of E-Banking Services with Customer Attitude & Satisfaction with Special Reference to Mumbai & Pune Region | Original Article

Meenal Katiyar*, Pramod Gupta, Sunil Surte, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

Today’s world is one with increasing online access to services. One part of this which is growing rapidly is online banking. Customer satisfaction is imperative for the incessant survival of any organization around the world. Purpose – This study aims to provide an analysis of the customer attitude and customer satisfaction toward three banking services technologies namely, automated teller machines (ATMs), mobile banking and internet (online) banking. The study started by conducting a correlation and Regression analysis, on the valid responses received from a convenience sample of bank customers. This research work intends to investigate the impact of E-banking variables on Customer Attitude and customer satisfaction in Mumbai Pune region. Data has been gathered through questionnaire from E-banking users as respondents, from different region in Mumbai Pune.