Oyo: the Rise and Fall of Oyo’S Marketing Communication

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:17/ Issue: 2) DOI: 10.29070/JASRAE
Authors: Amal Sabah*,
Subjects: Multidisciplinary Academic Research

Year: Oct, 2020
Volume: 17 / Issue: 2
Pages: 314 - 319 (6)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/p/304444
Published On: Oct, 2020

Article Details

OYO: The Rise and Fall of Oyo’s Marketing Communication | Original Article

Amal Sabah*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

This study is providing theoretical and conceptual base for one of the already established service firm OYO’s brand, their business model and Marketing communication strategies. The data collected for the study from their official websites and other published secondary sources. This study proposes the recommendations in two way present and post-covid scenario.