Article Details

Issues of Privacy Comes With Web Personalization of E-Commerce | Original Article

Fauja Singh*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

ABSTRACT:

Web Personalization means making online usage a personal experience for the user. This is often done by suggesting to the user some links, sites, text, videos, products, or messages. So the user can easily access the information he needs which can provide the user a feel that he's using his web. As the sector of E-Commerce has experienced a non-deniable evolution over the last decades, many nations have adopted special laws and regulations to put a particular control and regulate approaches of personalization are often legally utilized by businesses that are active in E-Commerce. In this strategy of personalization, user information such as name and browsing history is stored in cookies and it’s used to recognize and greet the returning user. It’s usually implemented on the web server. Customization this form of personalization takes as input a user’s preferences from registration forms to customize the content and structure of an internet page which can pose a threat to user privacy.