Customer Satisfaction in Traditional Shopping in the ERA of M. Commerce | Original Article

ABSTRACT:

The aim of the study is to decide the customer's satisfaction to buy traditional and for knowledge output at supermarkethypermarket stores. Online shopping is nevertheless stress-free for users and less costly than traditional shopping. When shopping a shopper can consider whether to buy digitally or to shop traditionally. The consumer can pick for them a shopping model that will better match and meet their needs. In this economical environment it is really important for consumers to consider from a management point of view how the particular medium for their transaction is.