“Customer Perception and Service Quality In Insurance: a Study on Public and Private Sector Life Insurance Companies In Odisha” |

ABSTRACT:

In this paper wefound that after the implementation of government policies on globalization andliberalization, the consumers have become more critical of the quality ofservice. Consumers are now very much aware of the alternatives available inrelation to services and the provider organizations. Expectations of consumersare rising and the provider organizations should be aware of theseexpectations. The objective of the present study is to compare and analyze theservice quality perceptions of customers about the public sector and private sectorinsurance companies in Odisha.