Promotion Strategies in Media and Tourism Development | Original Article

ABSTRACT:

The tourism sector has gathered steam and India is poised for a big boom as foreign tourist arrivals are expected to touch the 3.5m mark in 2004. Remember that there is intense competition among the suppliers of tourism products or services and success of tourism business depends largely on the use of an appropriate promotion strategy. And it is through different communication activities that attempt to influence the target market. In tourism it is not only the costumers but also retail agents, supplier, opinion makers (like journalists, travel writers, politicians) and important professional groups that need to be influenced. There are a range of promotional methods and have to identify the required method that is most suitable. This paper will define promotion along with the different elements of promotional mix.It also takes into account the aspects that are considered while deciding the promotion strategy. The paper will focus on the following areas • Basic purpose of communication in tourism promotion • Understand the major elements of promotion mix. • Identify the various types of promotional strategy. • Learn how marketers’ budget for promotion. • And have an understanding about promotional campaigns So, tourism development is a multi-dimensional process. Institutions, schemes, finances. Human resources, technical resources, transportation services, public relations vital inputs which are needed for the growth. It also involves greater application of skills, workers guides and the community of tourists. Tourism development is indeed a challenging task we hope that in the light of this discussion, we would be in a position to decide appropriate strategy to promote the tourism.