Impact of Electronic and Print Media Advertisement on Consumer Behavior

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:16/ Issue: 1) DOI: 10.29070/JASRAE
Authors: Amit Kumar Upadhayay*, Uroos Fatima Rizvi,
Subjects: Multidisciplinary Academic Research

Year: Jan, 2019
Volume: 16 / Issue: 1
Pages: 2428 - 2432 (5)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/p/252735
Published On: Jan, 2019

Article Details

Impact of Electronic and Print Media Advertisement on Consumer Behavior | Original Article

Amit Kumar Upadhayay*, Uroos Fatima Rizvi, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

The essential target of Advertiser is to arrive at Prospective customers and impact their mindfulness, mentalities and behavior in purchasing. They go through a great deal of money to remain inspired by their items for people (markets). To be fruitful, they should comprehend what makes potential customers act the manner in which they do. In this study we focus on the Advertisement, Media, Advertising and Consumer Behaviour and Psychological Perspective of Advertising and Consumer Behavior.