Perceptive Transformations In Consumer Payment Behaviors – Do Arming With Online Technology Attracts Consumers?

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:12/ Issue: 23) DOI: 10.29070/JASRAE
Authors: Ms. Anita Verma*,
Subjects: Multidisciplinary Academic Research

Year: Oct, 2016
Volume: 12 / Issue: 23
Pages: 460 - 466 (7)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/p/252726
Published On: Oct, 2016

Article Details

Perceptive Transformations in Consumer Payment Behaviors – Do Arming With Online Technology Attracts Consumers? | Original Article

Ms. Anita Verma*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

Download PDF

View HTML

ABSTRACT:

Advancement of technology and innovation made huge development and opened a door of opportunities for digital payment in India and the digital wallet, organizations profited the opening such doors. Digital payment has revolutionized retailing by making consumers buying different products from all over the world. In the last decade, India has witnessed huge growth in the use of mobile phones in the digital India era. This expanding utilization of the web, versatile use of mobile phones, and government endeavors combined with the widespread use of digital payment modes, for example, Google Pay, Paytm, etc. have shifted the consumer base towards the use of more and more digital modes.