Article Details

Impact of Usage WhatsApp during Office Hours on the Performance of Employees | Original Article

Ms. Kirti Sagar*, Archna Verma, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

ABSTRACT:

The relationship between social media usage and productivity exists only if the purpose of usage is to search the information to enrich their knowledge as Managers and to notify the Employees. However, when it is mainly used for socializing purpose, its usage does not contribute to work productivity. In this case, it is recommended that the management of the organization should limit the usage of social media especially for personal purposes during working hours. By doing so, it is expected that work productivity among employees can be maintained or improved. It is important to highlight that the findings of this study is restricted to a particular contexts, hence generalizing the findings to other contexts should be made with caution. A focus group interview with only 550 respondents was conducted to address these objectives. In this case, a different research approach may generate different findings. For future work, the findings of this study will be used as the basic knowledge to gain in-depth understanding on the relationship between the use of media social at the workplace and work productivity.