Article Details

Impact of Post-Liberalization and Its Impact on Buying Behavior and Attitudes of Consumer Behavior towards Premium Car Segments- A Detailed Investigation in Madhya Pradesh State | Original Article

Prabir Roy*, Atul Loomba, in Journal of Advances in Science and Technology | Science & Technology


The automobile industry grew under a highly regulated and protected economic environment over the period 1950 to 1980. The Indian automobile industry embarked on a new journey in 1991 as a result of relaxed restrictions with the advent of liberalization and globalization. India has the youngest population visibility amongst the numerically substantial nations. There are lots of young humans in various income sections and locations. Possibly the most challenging approach in marketing is to cope with the discernment of buyer behaviorism. This research paper is a simple random survey method which considers the decision making of consumer’s attitude and behavior is related to buying premium car segments. These results are analyzed from 250 consumers present in 5 cities of Madhya Pradesh i.e., Bhopal, Indore, Gwalior, Jabalpur, and Satna. The customer’s decision-making method is considered with detailed analyses of pre-purchase strategies adopted by premium car buyers around the 5 cities said before. This research also deliberates about the features of premium cars and their buyers of the same.