Packaging and Its Significance In Marketing: an Analysis

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:16/ Issue: 1) DOI: 10.29070/JASRAE
Authors: Pradeep Tyle*, Pankaj Tiwari,
Subjects: Multidisciplinary Academic Research

Year: Jan, 2019
Volume: 16 / Issue: 1
Pages: 2305 - 2308 (4)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/p/242366
Published On: Jan, 2019

Article Details

Packaging and Its Significance in Marketing: An Analysis | Original Article

Pradeep Tyle*, Pankaj Tiwari, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

Packaging is an essential component in a modern way of life. Packaging is regarded as a fundamental of marketing products. It improves product worth and extends market. The better packaging contributes to natural protection and the ecological equalization. A shopper first eats with his eyes, at that point with his nose and after that with his mouth, a colloquialism, which relevantly describes packaging. It is the 'banner carrier' of branded products. Packaging assumes a significant job in separating contending product and can be conclusive in affecting the getting choice made by customers. This paper analyses packaging and its significance in market.