Online Marketing As an Effective Tool In the Integrated Marketing Communication

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:15/ Issue: 12) DOI: 10.29070/JASRAE
Authors: Pankaj Gadia*, Vani Majumdar,
Subjects: Multidisciplinary Academic Research

Year: Dec, 2018
Volume: 15 / Issue: 12
Pages: 822 - 828 (7)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/p/242293
Published On: Dec, 2018

Article Details

Online Marketing as an Effective Tool in the Integrated Marketing Communication | Original Article

Pankaj Gadia*, Vani Majumdar, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

Internet and the use of web sites has grown during the past decade to become more and more important as a marketing communication tool, in today's rapidly changing business environment. Furthermore it is also an important source of income. This Paper aims to investigate how web sites are used as an integrated marketing communications tool regarding issues such as objectives, reaching and communicating with target audiences, what types of integrated marketing communication tools used and how to measure the effectiveness of using web sites as an integrated marketing communications tool.