“The Linguistic Analysis of Advertising Slogans”

Published in Journal

International Journal of Information Technology and Management [IJITM] (Vol:1/ Issue: 1) DOI: 10.29070/IJITM
Authors: Latesh Kumari,
Subjects: IT & Management

Year: Aug, 2011
Volume: 1 / Issue: 1
Pages: 0 - 0 (0)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2249-4510
DOI:
Published URL: http://ipublisher.in/p/2354
Published On: Aug, 2011

Article Details

“The Linguistic Analysis of Advertising Slogans” |

Latesh Kumari, in International Journal of Information Technology and Management | IT & Management

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ABSTRACT:

The work provides the analysis of language of advertisingfrom linguistic point of view and specifies linguistic means used inadvertising texts. The work brings knowledge about the use of linguisticdevices in print advertising. By analytical method, author found out the userate of individual linguistic means used in advertising slogans, even inrelation to product specialization.