Impact of Brand Positioning on the Marketing Services in Banking Sector | Original Article

ABSTRACT:

Brand positioning is consider to be the most delicate component to take the brand to the sky or no place the advertisers make a decent attempt to come sufficient of the customers in light of the fact that each buyer is unique and have a distinctive outlook and contains changed discernments and diverse worth. This research is led to see an effect of brand positioning strategies on customer's recognition. The research fundamentally rotates around 3 strategies of positioning for example advantageous positioning, surrogate positioning (Psychological), Competitive positioning the effect of these strategies being checked by indicating 250 buyers arbitrary brands in TV advertisements which contains the above said positioning strategies the questionnaires has been planned as it were that tells the responsiveness of various customers by viewing the promotions of the brands and what they feel and what is there recognition about the specific brand whether exceptionally negative, negative, nonpartisan, positive or profoundly positive.