A Study of Strategic Marketing Management to Build Future Strategic Plan | Original Article

ABSTRACT:

Marketing strategy and strategic marketing plan is the need for their accomplishment in the market. The paper gives an essential introduction to marketing and strategic marketing management. Perusers will likewise get familiar with the nuts and bolts of a marketing plan and why they need one. Included is an itemized introduction to playing out an investigation of the customer, the organization, the challenge, and the business overall. This paper outlines how examination can be utilized to frame a successful strategic marketing plan that could build productivity and profitability.