A Research on the Effect of Social Media in the Development of Rural Society: A Review | Original Article

ABSTRACT:

The focus of this paper is to delineate the relationship between social media and rural India, how rural development can be improved. Looking at a few instances where social media has benefitted rural development will serve as a positive analysis, whereas there will be a brief analysis of the limitations of media. The aim would also be too broadly define social media, and look at how media, be it any form, has a social responsibility towards the audience it’s reaching. Whereas the instances provided in the paper will serve as a reminder of the marvels of social media, but a growing digital divide with a lack of development of information and communication technology (ICT) has made it redundant for people in rural areas to access internet for the most well-known form of social media, Facebook or twitter, etc. The inability of these people to use this platform is a major reason for them to look at NGO’s who can use these platforms or influence other forms of media which are inclined towards social responsibility giving more of a reason to broadly define social media.