Influence of Product Placement As a Means of Advertising |

ABSTRACT:

So on the basis of above finding,we may conclude that contestants had spent varied amount depending on their PRIposition, economic position and number of candidate for one position. There wasno huge expenditure at Gram Panchayat level in comparison to Panchayat Samitiand Zila Parishad level. State Government had already fixed the campaignexpenditure limit but the contestant spent as much they can do. Mostly womenleaders belong to low and middle class income group. Some of them arrange thefind themselves while other make their arrangement from relatives, landlords,loan etc. Campaign or canvassing during election has its own significance. Thetable given below presents the clear cut data on the type and strategy adoptedby the rural women leaders during PRI election.