Impact of Digital Marketing Strategy on Tourism Industry

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:16/ Issue: 8) DOI: 10.29070/JASRAE
Authors: Prakash H. Karmadkar*, Prasanna G. Chavan,
Subjects: Multidisciplinary Academic Research

Year: Jun, 2019
Volume: 16 / Issue: 8
Pages: 119 - 122 (4)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/p/120195
Published On: Jun, 2019

Article Details

Impact of Digital Marketing Strategy on Tourism Industry | Original Article

Prakash H. Karmadkar*, Prasanna G. Chavan, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

Use of Internet reaching out to target travelers have evolved. Digital marketing has an crucial part of every business. The increasing role of digital marketing has pretentious the mode businesses encourage their offerings to existing as well as new travelers. The need for digital marketing has been felt like never before in the tourism industry. Travelers have instant access to all kinds of information on the latest offers and best prices. Digitally connected touch points of a customer journey for seamless travel Digitization influences digital enterprise architectures and systems arrangement of business model and digital technologies Outsourcing Flexibility, agility and integration of mobile devices.