Consumeristic Tendencies and Commodification In Fasting, Feasting

Published in Journal

Journal of Advances and Scholarly Researches in Allied Education [JASRAE] (Vol:16/ Issue: 5) DOI: 10.29070/JASRAE
Authors: Asok A. R.*,
Subjects: Multidisciplinary Academic Research

Year: Apr, 2019
Volume: 16 / Issue: 5
Pages: 435 - 438 (4)
Publisher: Ignited Minds Journals
Source:
E-ISSN: 2230-7540
DOI:
Published URL: http://ipublisher.in/p/109883
Published On: Apr, 2019

Article Details

Consumeristic Tendencies and Commodification in Fasting, Feasting | Original Article

Asok A. R.*, in Journal of Advances and Scholarly Researches in Allied Education | Multidisciplinary Academic Research

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ABSTRACT:

Anita Desai’s Fasting, Feasting is a novel which clearly projects the consumeristic tendencies and commodification in west as it is perceived by the protagonist Arun. The novel portrays India as a land not yet facilitated by modernity. At the same time Indians are gradually taken to ways of western modernization. Eurocentric notions make a sort of neo-colonization in the minds of the erstwhile colonized people. Avarice and over-indulgence become the key-words of the consumeristic world. Abundance leading to wastage becomes the trend of the west.