This Study Shows the Direction of a Study on the Retailer’S Satisfaction Towards Distributors of Fmcg Products (Real, Gopal & Balaji) Within Mehsana of North Gujarat Region. Using the Regression Analysis Test For Analyzed the Data Collected from a Survey Sample of 200 Retailers of Fmcg Product.
Regression Analysis Gives the Output That Trust, Commitment; and Dependence Is Impact of the Retailer’S Satisfaction Towards the Distributor. This Research Gives the Massage Level of Satisfaction of Retailers Towards the Distributor of the Fmcg Product.