The Image of Professional Sports In the Leading Countriesin the Olympic Cycle 2004-2008 Shows That the Development of Nationalcompetitive Sport Has Been Run For Many Years and In Many Countries, Veryintense. Nations Like the United States, Russia, United Kingdom, France, Japanor Australia, Have For Decades Been at the Forefront of Internationalcompetitive Sport. the Olympic Games Became a Major Sports Media Event Not Onlyto the 10,000 Athletes from More Than 200 Countries Involved, But Also Nearly20,000 Media Representatives to Report Every Day of the Competitions, the Luckywinners, or the Tragic Failures. the Identification of a Country Withcompetitive Sports and His Representatives Is Meanwhile Global. Through Thissustained Interest In a Successful Competitive Sports Between the Sports Andother Social Sectors In Many Developing Countries Have Grown Very Close Andcomplex Relationships. This Is Also Necessary, Since Not a Few of the Nationalcompetitive Development Activities Regarded As Significant Only In the Directinteraction of the Sports Organizations With Politics, Education, Business And/ or Media Can Be. It Turns Out That, Overall, the Willingness of Governments,National Olympic Committees to Invest of the Leading Bodies and the Industry Inthe National Competitive Development, Remains High. Lord Sebastian Coeexpressed It In Connection With the Preparation of the Olympic Games In Londonlike This: "Excellence Is Not a Cheap Product. In Order to Climb Thepodium to Have Th ...