The Aim of This Paper Is Todemonstrate and Discuss the Role of Normative Awareness, Participatory and Gatekeeping Assignments of Organizational and Entrepreneurial Healthcarejournalists.’ Entrepreneurial Journalism’ Is a New Exemplar. This New Paradigmalso Forces Academic World to Reconsider Traditional Methods In How to Preparestudents For a Career. Journalists Need Not Sacrifice Core Values Ofindependence, Truth-Telling and Impartiality If They Choose to Become Businessowners. ‘Entrepreneurial Journalism’ Also Fits Within the Historical Context Ofcurriculum Change and Discuss Within Academe Over How to Adapt to Newtechnologies.