This Article Aims to Identify the Constructs That Impacts Impulse Buying on Online Shopping
Amongst Youth. the Research Was Conducted Based on the Response Received from 301 Responses From
The Youth Population. the Main Significant Components Consist of Scarcity, Serendipity, E-Commerce,
Social Shopping, Value Shopping and Relaxation Shopping. “Factors Were Identified from Literature Survey
And Exploratory Factor Analysis Was Utilized For Grouping the Variables Under Different Components. The
Findings Contributed That the Six Latent Variables Are Significant Contributors to the Affective Impulse
Buying Tendency. This Was Validated Using Structural Equation Modeling Approach Utilizing Amos 22.0.
This Research Helps to Understand the Rising Trend of E-Commerce In the Developing Country’S
Prospective. It Also Develops a Foundation For Future Research and Significant Insights to Perceive The
Impulse Buying on Online Shopping Amongst Youth.