With Rising Product Consumption All Around the Country, the Indian Economy Is Expanding
Quickly. Due to Make In India and Rising Consumer Demands, It Is Becoming More Difficult to Safeguard
The Environment While Also Meeting Customer Desires. Numerous Experts Have Seen Over the Past Few
Decades a Significant Shift In Consumer Behavior from Selecting Products Based on Factors Like Size, Color,
And Flavour to Other More Significant Ones Like Environment and Health. Businesses Have Seen This Shift In
Consumer Behavior. As Part of Their Corporate Social Responsibility Efforts, They Are Implementing
Environmentally Friendly Methods into the Designing, Manufacturing, Packaging, and Marketing of Their
Goods and Services In an Effort to Gain an Advantage In the Competitive Market. the Main Goal of The
Study Is to Determine How Different Natural Cosmetics Consumers' Consumption Habits Are and To
Illustrate the Enormous Influence That Green Marketing Has on the Cosmetics Business As a Fresh,
Promising Future Development For Everyone.
The Study Identifies the Variables That Affect Consumer Decisions to Purchase Green Products. The
Findings Are Unique In That Customers Grouped According to Preference For Green Cosmetics. The
Information Gathered In Chandigarh, India Between the Months of November and December 2022 Utilizing
An Online Questionnaire. 210 People Responded to Our Questions.Suitable Statistical Methods Were Used
To Test the Information Gathered from the Respondents. Results R ...