The Study Is Done to Find Out How Indian Culture Is Portrayed Through Jewelry Advertisements
By Selecting Kalyan Jewelers and Malabar Gold As Case Studies. a Total of Ten Commercials During The
Time Period 2013 to 2017 Have Been Analyzed Five Commercials Each. Malabar Gold Diamonds Is The
First Jeweler In India to Focus on Wedding Jewelry, and at the Same Time, Has Taken Steps Towards
Preserving and Promoting the Many Wedding Traditions Across the Country. Content Analysis Has Been
Used As the Method of Analysis on the Basis of Six Parameters Namely the Advertisement Appeal,
Communication Style, Cultural Attributes, Characters and Roles Represented, Reflection and the Theme.
Keywords Indian Culture, Jewelers.