Simply Put, Advertising Is an Important Marketing Strategy That Works In Conjunction With
Information and Persuasion Channels. Every Single Person Is Exposed to Commercials on a Daily Basis.
They've Become an Inseparable Part of the Print Medium, Whether It's Newspapers or Magazines, Over
Time. This Is Also True In the Case of Broadcast Media, Where Ad-Commercials Predominate. the Indian
Advertising Industry Has Grown Tremendously from a Small Business to a Full-Fledged Industry. The
Purpose of This Study Is to Determine the Advertising Attractions and the Influence They Have on Indian
Culture. Advertisements In India Are Not Only Used to Sell Products. It Sells Dreams, Visions, and the Ideal
Way of Life, While Also Reinforcing Stereotyped Values. the Longer an Individual Is Exposed to An
Advertisement, the More Likely It Is That It Will Affect Them. the Appeals' Goal Is to Change How People
Think About Themselves and How They Decide Whether or Not to Buy Certain Things Will Benefit Them.
Because India Has Such a Large Population and Cultural Diversity, the Advertising Industry Has Created A
Wide Range of Advertisements to Capture People's Attention and Persuade Them to Buy Products. The
Appeals Are Written In Such a Way That They Have an Impact on People's Purchasing Decisions.