Worldwide, There Is a Massive Implementation of Integrated Marketing Communication (Imc). This Literature Study Aims to Clarify the Nature of Integrated Marketing Communication (Imc), the Significance Of Imc, and the Distinction Between Imc and More Conventional Forms of Marketing Communication. Instead Of Focusing on the Objectives of the Business Itself, the Goal of Integrated Marketing Communication Is To Meet the Demands of the Customer. the Process of Imc Is Collaborative Rather Than Individual. Brand Recognition, Consumer Happiness, Brand Loyalty, a Favorable Brand Image, Memorable Brand Associations, Expanded Market Share, Higher Profits, and Reduced Expenses Are Just a Few of the Benefits Of Integrated Marketing Communications. Organizational Performance and Reputation May Be Significantly Influenced By Imc. some Obstacles Prevent the Imc Program from Being Fully Implemented.